OUR STORY
Be Proud Curl Care was born with the goal of creating hair products that truly protect curls and textured hair. The idea for the brand began when the founder struggled to find products that worked well for curly hair. After realizing that many people faced the same challenge, Be Proud Curl Care was created to offer formulas made with natural ingredients that support and moisturize curls.
Since the beginning, the brand has focused on promoting healthier hair while encouraging people to embrace their curls with confidence. Today, Be Proud Curl Care continues to develop products that care for every curl type.
MISSION
At Be Proud Curl Care, our mission is to develop high-quality hair products that nourish, hydrate, and revitalize all types of curls and textured hair. Through our formulas, we are committed to promoting healthier strands while encouraging people to embrace and feel proud of their unique curl patterns.
VISION
Our vision is to become a trusted brand that supports curls and textured hair while helping build a future where people feel empowered, valued, and represented through products created to care for and celebrate every curl type.
OUR VALUES
1
Natural Ingredients:
We believe that using natural ingredients is essential to provide high-quality products that nourish and protect healthier curls and textured hair.
2
Customer Care:
We are dedicated to understanding the needs of our customers and creating products that truly support their hair care journey.
3
Community:
We believe in building a community where people with curls and textured hair feel supported, represented, and celebrated.
4
Celebrating Natural Beauty:
We believe that every curl and coil is unique and beautiful. Therefore, we aim to inspire confidence by helping people feel comfortable and proud of their curls.
5
Education and Awareness:
We aim to help people better understand how to care for curls and textured hair through helpful information and guidance.
6
Sustainability:
We are committed to making responsible choices by using natural ingredients and supporting practices that help protect the environment. Our products are designed with sustainability in mind, including the use of reusable containers to help reduce waste.
FOUNDER AND LEADERSHIP TEAM
EMANUEL GASLIN
Emanuel Gaslin is the founder and director of Be Proud Curl Care. With a background in Business Administration and Media Studies, with an emphasis in Marketing, Emanuel has applied his knowledge to build a brand focused on supporting curls and textured hair. As a Black person who struggled to find products that properly care for curly hair, Emanuel was inspired to create Be Proud Curl Care. By working with leading haircare experts from around the world, he has helped develop high-quality products designed to hydrate, moisturize, and celebrate every curl type.
“For me, Be Proud Curl Care is about more than hair, it’s about confidence, identity, and helping people embrace their curls with pride.” – Emanuel Gaslin
TIMELINE OF BE PROUD CURL CARE
2018: Be Proud Curl Care was founded.
2019: Our first products were launched – We focused on hydration, nourishment and curl definition.
2021: Product Line Expansion – We introduced new products, including conditioners, curl creams, and oils.
2023: Sustainability Initiative – We introduced our new reusable containers and strengthened our commitment to protecting the planet.
2025: Product Innovation – We worked together with our experts to improve formulas and develop a new product line for different curl types.
AWARDS AND RECOGNITION
2021: Best Emerging Curl Care Brand
Award for introducing innovative products designed for curls hair.
2024: Sustainable Beauty Initiative Award
We were recognized for adopting environmentally responsible practices, such as reusable containers.